XX+UX is a happy hour for women in UX. The goal has been to foster a community of like-minded designers, researchers, and women in tech who meet up periodically. User experience design (UX) has exploded in the last few years with a visible and increasing demand for UX at large companies, at small start-ups, and for freelancers. And yet, like tech in general, men are still over-represented in the field.
The first XX+UX event was held at Google HQ in October 2013, where attendees created “story cards” that represented themselves or their journey into UX. Since then, there have been 20+ XX+UX meetups in the Bay Area, Austin, Paris, New York, London, and Sydney thanks to partnerships with LinkedIn, Salesforce, Pinterest, Etsy, Airbnb, Medium, and more.
Last summer while interning at Google, I helped co-organize one of the meetups with Pinterest. When I returned home, my goal was to host Toronto's first XX+UX meetup. After connecting with some people, I partnered with Normative to organize and co-host XX+UX in Toronto.
While there are several design events in Toronto on any given day, it was nice to have one dedicated for women in tech. The night started off with treats catered by The County General and Moo Milk Bar and then later a DIY marker mug activity. We asked the ladies to write down the name of a woman that inspires them. The event had a great turn-out and we were happy to see a lot of mingling and happy faces.
I look forward to hosting more XX+UX events so if you're interested in co-hosting a XX+UX meetup in Toronto or another city, feel free to email me.
Below are some photos from the event. See the full album here.